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The Advertising age
McDonough, John - Author
New York : Fitzroy Dearborn, 2003 - xi, 1181-1873 s. : il. ; 29 cm
ISBN 1-57958-172-2
Egolf, Karen - Editor Reid, Jacqueline V. - Editor
reklama a propagace
encyklopedieCall number B 44.402/3 Umístění Title statement The Advertising age : encyclopedia of advertising. Volume 3, P-Z / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid Main entry-name McDonough, John (Author) Issue data New York : Fitzroy Dearborn, 2003 Phys.des. xi, 1181-1873 s. : il. ; 29 cm ISBN 1-57958-172-2 Internal Bibliographies/Indexes Note Obsahuje bibliografii Another responsib. Egolf, Karen (Editor)
Reid, Jacqueline V. (Editor)
Another responsib. Museum of Broadcast Communications (Other)
Subj. Headings reklama a propagace Form, Genre encyklopedie UDC 659 Country Spojené státy americké Language angličtina Document kind BOOKS Produced by an international team of more than 200 advisors and contributors, working under the auspices of Advertising Age, the Museum of Broadcast Communications in Chicago, and the Hartman Center for Sales, Advertising, and Marketing History at Duke University, this groundbreaking work is the first and only definitive A-Z reference to a central and endlessly fascinating aspect of our consumer society. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Zdroj anotace: Web obalkyknih.czLoading…
Number of the records: 1